Bill Nye The Science Guy

CHALLENGE The writers for the show were L.A. comedy writers and didn’t understand science, plus writing support was needed for various related Bill Nye products

SOLUTION Write show background packets that explained the topics for each show of the season in a way that non-scientific writers could understand, write content for a Trivia Pursuit-style Bill Nye board game and trading cards

ROLE Writer

RESULTS Technically accurate show episodes were written and produced, associated products were produced to help educate people on science while having fun

Microsoft Create is a site that offers templates for social media posts, video content, and Microsoft 365 files (Word docs, Excel spreadsheets, PowerPoint presentations, and more). The existing site navigation didn’t highlight the expansion of templates and the associated landing pages that were being added to the site weren’t discoverable. Also, the limited number of links in the nav wasn’t helping the Create site rank with organic browser searches.

As the Content Design lead on this project, it was my responsibility to determine the new site structure and how that would manifest in the top navigation control. To deliver what our engineering team needed, I…

  • Consulted with Content PM, UX Design, Visual Design, SEO, and User Research to recategorize current site pages and create a structure that can easily expand as our template catalog expands

  • Worked with Content PM to create new template collections as needed

  • Managed a team of SEO vendors to write content for the pages, editing their content as needed for voice

  • Built 25 new pages to support the new navigation

  • Collaborated with UX Design and Visual Design team members to create the visual structure of the navigation

  • Delivered detailed information to the development team ensure they had all the information needed to build the new nav

  • Worked with the Design and Development teams to define a 3-phase rollout due to contrained engineering resouces

The new navigation will do a much better job of highlighting our template catalog, making it easier for customers to browse to the templates they need, and the additional page links should effectively improve our organic SEO rankings.